Whether you make widgets or websites, if you are a business then you need to make money.
When we look at the ways business create a profit and, thus, pay their bills and themselves, there are two schools of thought: control expenses or increase sales.
The truth is that these factors are supposed to be in balance.
A competitive market can require more marketing (more expense) but staff that is not equipped to handle an increase in orders can be worse than not having enough sales.
So, how do you prepare your staff? … Training.
training is one of the lowest costs, longest-term solutions available and unfortunately, mostly under-funded and overlooked.
I have personally seen many companies that when the bottom-line gets tight, the first cut comes to the training budget.
Now that is not to say that training does not need to be stream-lined. In fact, i have also seen situations where a company have a well-developed training team but no input on what was to be trained. It was literally, pick something and we’ll pay you to train our staff to do it.
What’s the solution? Take your training efforts and rebuild them around your central strategic goals.
But, here’s the rub… What are your strategic goals?
If your goals were set five years ago they are probably out-of-date, misaligned, and worse, they could be hurting your company.
RredBird Consulting wants to help you fix the imbalance. With over 20 years in management, leadership, training, and technical environments, we can work with you to realign what is misaligned and get you ready for that next increase in sales.